Our Vision

Europe is an artistic and cultural powerhouse with a thriving audiovisual sector, thanks to its diverse and dynamic media environment

The Motion Picture Association’s members – Disney, Netflix, Paramount, Sony Pictures, Universal, and Warner Bros. Discovery – have been an important part of Europe’s cultural ecology for a hundred years; contributing to it greatly, and amplifying European Culture within and beyond the borders of the European Union.

Today, European audiences enjoy a vast choice of content, driven by high levels of investment, supporting jobs and local economic growth.

An average location shoot for an MPA member company feature film in Europe brings

in investment,


local jobs


in wages

The continued success and competitiveness of the European audiovisual (AV) sector requires a stable regulatory environment.

We therefore call upon policy makers to maintain a flexible, proportionate, and non-discriminatory approach to regulation.

This must be in line with the principles of the single market, to support jobs and growth, and help ensure our sector can adapt effectively to changes in technology and audiences’ taste.