Our vision

Europe is an artistic and cultural powerhouse

The MPA members have been an important part of Europe’s cultural ecology for a hundred years and contribute greatly to it. Our vision is for a rich and diverse media environment in which all players can thrive.

To that end, we advocate an approach based on three key principles — flexibility, proportionality, and legal certainty; and make eight recommendations to support the continued success and sustainability of the audiovisual sector in Europe.

Our Policy Principles

  • Ensure that production partners retain the freedom to reach agreements regarding intellectual property (IP) on projects, that reflect their appetite for risk and their individual priorities.
  • Continue to license on an exclusive territorial basis, which is the foundation for financing, producing, marketing and distributing culturally diverse AV works.
  • Provide conditions for competitive and diverse consumer offers, adapted to audiences’ needs and preferences.

  • Protect content creation and support legal services.
  • Maintain stability and predictability of the recently updated body of EU copyright law.
  • Refrain from imposing any network fees regime that results in direct or indirect payments from the AV sector to providers of electronic communication networks.

  • Support a healthy framework for co-productions by maintaining the existing definition of European Works.
  • Prioritise flexibility when considering financial obligations, in order to avoid inflationary effects and prevent damage to the diversity of AV services offered to audiences.



Stay Informed

If you would like to stay informed about our upcoming events, please complete the form below.