Netflix’s ‘From Screen to Streets’ tours European cities

Building on the popularity of shows like Emily in Paris, Lupin and La Casa del Papel, Netflix partnered with Sandeman’s New Europe Tours to curate a complimentary walking tour across cities in Europe that featured in its hit shows. This one week agenda included locations in Paris, London and Madrid, giving audiences a look at the inspiration and places behind the stories they loved on screen. Netflix members are 2.4x more likely to say that the locale of a series or film they watched is their #1 travel destination and they have an increased interest in famous landmarks and monuments, local history, and cuisine.