Netflix’s ‘From Screen to Streets’ tours European cities
Celebrating European culture beyond borders in a way only storytelling can do
Building on the popularity of shows like Emily in Paris, Lupin and La Casa del Papel, Netflix partnered with Sandeman’s New Europe Tours to curate a complimentary walking tour across cities in Europe that featured in its hit shows. This one week agenda included locations in Paris, London and Madrid, giving audiences a look at the inspiration and places behind the stories they loved on screen. Netflix members are 2.4x more likely to say that the locale of a series or film they watched is their #1 travel destination and they have an increased interest in famous landmarks and monuments, local history, and cuisine.