Netflix and Spanish Tourism Institute campaigns celebrate Spanish heritage

Netflix and the Spanish Tourism Institute (Turespaña) have launched several unique campaigns to promote Spanish destinations and highlight the link between artistic productions, tourism and celebrating cultural richness and heritage. In 2021 they teamed up to create Spain Travel Guide, an interactive guide that highlighted the variety of regions across Spain with connections to Neflix films or series, and in 2023, they jointly held a short film contest 'What would you say Spain is like without saying it?', that showcased the ties between audiovisual representation, promoting tourism and bringing local culture closer to audiences around the world.