Impact of Filming on Cultural Affinity and Tourism among viewers of Made in Germany content
Celebrating European culture beyond borders in a way only storytelling can do
In 2025, MPA commissioned a global research study with 2CV to assess the soft power impact of audiovisual content distributed on global streaming platforms.
The findings indicate that viewers of Made in Germany content are:
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2.1 times more likely to express an intention to visit Germany.
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2.2 times more likely to indicate an intention to purchase German products.
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1.5 times more likely to report a favourable perception of German culture.
These results suggest a measurable relationship between exposure to locally produced content and positive perceptions of Germany internationally.
Read the full report here.
