Impact of Filming on Cultural Affinity and Tourism among Viewers of Maxton Hall

A new study by 2CV explores how Maxton Hall has boosted Germany’s cultural appeal and tourism profile. Viewers of the series show strikingly higher engagement with German culture - 73% are likely to purchase German products (2.8x more than non-viewers), and 61% express strong interest in visiting Germany. Following the show’s release, Expedia reported a surge in searches for Hanover - up 50% in Japan and nearly 500% in France, Switzerland, and Spain. Viewers also demonstrate heightened curiosity about German history (71%) and arts (37%), confirming Maxton Hall’s powerful influence on cultural affinity and national perception.

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