Disney and UEFA Playmakers partnership

Supporting the next generation of creators and storytellers, and giving back to the community

The Union of European Football Associations (UEFA) and Disney teamed up to launch the UEFA Playmakers Inspired by Disney program in 2020, bringing together the magic of Disney storytelling with the latest research on the benefits of play-based learning. Providing a fun and safe introduction to football for five- to eight-year-old girls, Playmakers is now live in 48 countries in Europe, with over 75,000 girls having taken part across Europe. It teaches important movement and life skills, creates friendships and confidence among girls, and inspires a lifelong love of the game.